Tel: +44 (0)1625 668988 | Mail: info@defactoresearch.com


Our Services

Our main services include recruitment, qualitative research (including interviewing individuals, duos, trios and groups), and quantitative research (which includes pen and paper, online, CATI, CAPI, diary and postal studies). All our deliverables are available in a digital format eg. MP3, DVD, PDF etc.

Other services include but are not limited to : translation, transcription, analysis, coding of verbatim, data entry and report writing.

In addition we are now working on innovative online qualitative techniques which ensure those hard to reach respondent types are available for research.

deFacto Research has particular interest in market access/payer studies, Key Opinion Leaders (KOLís) and sensitive patient studies.

Respondent Recruitment

We have gained a reputation through ensuring delivery of high level respondents for all research projects and these include:

All our respondents are thoroughly screened to ensure the correct respondent is included in the research.

Qualitative Services

Our qualitative services offered include:

We pride ourselves in our attention to detail. deFacto Research can provide moderators for your research needs or alternatively we can arrange the interviews for our clients to moderate.

Quantitative Services

Our quantitative services offered include:

We work very closely with Cheshire Data Services who are specialists in Data Entry and Coding. Visit Cheshire Data Services

Fieldwork Capabilities

The project managers work with a team of highly experienced medical and pharmaceutical freelance interviewers and moderators. Our team of interviewers provide a geographical spread across all regions of the United Kingdom and have extensive knowledge on all methodologies and qualitative techniques.




Coding Services

We work very closly with Cheshire Data Services and can offer a fresh and professional approach to the art of coding. They are dedicated coding specialists who can help you to get the most out of your open-ended data.

Cheshire Data Services are dedicated coding specialists who can help you to get the most out of your open-ended data. Specialising in the pharmaceutical field, Cheshire Data Services can capture data from any of the following formats:

Consumer coding: Their team are very professional and knowledgeable in all areas of consumer coding.

Pharmaceutical coding: The value of coded data is directly determined by the skill, experience and judgement of their coders. Their medical coders have all worked in the industry for many years and can cover all medical subjects. This breadth of experience enables them to offer a value-added coding service that is unique within the industry.

All of their services are conducted in adherence to the professional standards required by the Market Research Society Code of Conduct. Their Coders are members of the BHBIA and have acquired certificates in:

Development of Code Frame: Frames are developed over the entire coding process. Their frames are based upon the responses of the whole sample; not a small percentage.

They will generate the frames themselves or use and develop those supplied by the client.

Project Management

Whether international or domestic fieldwork, deFacto can cover all your project management needs from execution of costs through to delivery of data. Our Project Managers will advise and guide you on logistical matters and expected deliverables. We have a solution-orientated outlook to any problems/challenges which may arise during the project and work closely to ensure the research objectives are achieved.

We have an experienced network of fieldwork partners across the globe who specialise in medical market research. This enables you to have access to the specialist knowledge of the local markets from one point of contact.

Our partners are all specialists in healthcare. Their many year's experience ensures you receive the highest quality and advice of the local healthcare markets. Regular updates are provided and we are in the process of developing an online update tool so you have the information available at all times.